How to Setup Google Optimize for A/B Tests

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Google Optimize

Last updated on June 23rd, 2020


In order to use Optimize you’ll need the following:

  • A Google Analytics account.
  • Google Analytics web tracking (Universal Analytics) installed on your website.
  • The Chrome web browser.
  • The Optimize Chrome extension, which you’ll need in order to create experiments with the Optimize visual editor. If you won’t be creating experiments (e.g. if you only need to view experiment results), you don’t need the extension.